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We help you clarify your website’s purpose, identify desired user actions, and create a content strategy and architecture to support those actions.
Based upon the results of the planning process, we will design your website to meet the needs of your visitors and your workflow requirements; and we will provide you with training and documentation to get the most from your website investment.
We specialize in search engine optimization for local search, but we can also optimize your site for a regional, nationwide or even international audience. We will help get your website to appear in the natural search results of your target audience, across the most popular search engines.
The colors you use are an integral part of your organization’s identity; variations in shade, hue and saturation can dilute your brand. Identifying the precise inks and coverages for your materials creates a visual identifier that holds up across media formats.
We can create a corporate identity for you from scratch, or utilize your existing identity, to design audience-centered printed materials that facilitate customer action.
Our long experience with technical printing issues means your materials require little or no additional preparation at the printer, greatly reducing room for error and saving you a bundle in prepress costs.
We can deliver your press-ready files to you to take to the printer of your choice, or we can manage your printing project through to the end.
We offer one of the most user-friendly email marketing solutions you’ll find. You can choose your template or create one of your own, place a signup form on your own website, track your open and clickthrough rates, and never have to worry about your subscriber limit because you only pay when you send a campaign. It’s also completely white-label — no one ever has to be distracted from your message by some other company’s logo. And that’s just the beginning! Get the whole scoop »
An prefab email template is handy, but it can be tough to find one that matches your corporate identity as closely as you need it to. We can design an email template for you that incorporates your brand colors and graphics, and works seamlessly with your email marketing account so you can build and send your blasts independently.
You’ve got your account, you’ve got your custom template… now what?
We can help you get an email marketing strategy together that will grow your database, build a baseline of trust with your customers and motivate subscriber action. We’ll get you geared up to utilize techniques such as list segmentation, compelling content writing and organization, and creating actionable landing pages. We can even help you create a holistic internet marketing strategy, with email marketing as the centerpiece or one facet of a larger whole.
Positioning is your organization’s competitive advantage in the marketplace; your target audience are those customers most likely to be attracted to your organization on the basis of its position. Synchronizing your position and target audience can reveal a host of opportunities for improving message delivery.
Each audience has its own unique set of assumptions and experiences that color how it receives your message. Often these are intuitive, but in some cases deeper probing can uncover a misalignment between what you want to communicate and what your audience hears.
What, exactly, do you want your marketing materials to do? Are they designed to facilitate customer action toward that end? A usability analysis demonstrates whether your materials enable customers to respond as you’d like.
Your written copy is the cornerstone of your marketing message delivery. We will research language usage most effective among your target audience and edit your copy accordingly.
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